About Ian Slack

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Experience

(March 2021 – present)

Create original thought leadership content to ensure the company is well-positioned as an authority in all things related to enterprise-level managed mobile services
Orchestrate the digital content strategy across all platforms and perform regular content gap analyses to see where we lack against marketing funnel stages, our verticals, industry trends, popular topics, and competitors
Write, edit, and curate blogs, eBooks, white papers, podcasts, video scripts, web pages, case studies, newsletters, and infographics
Maintain SEO best practices
Use our analytics platforms to track the effectiveness of our content and use that data to drive editorial decisions
Collaborate with the rest of the marketing team and our subject matter experts on content ideas to drive customer engagement

(July 2018 – March 2021)

Collaborate with leadership to drive the core messaging of the company and brand to achieve business goals
Help assure consistency of approach and alignment of brand strategy
Help manage the editorial calendar for effective demand generation to create targeted funnels and specific content across our various channels
Research key personas to ensure proper message targeting
Develop content topics and solutions aligned with our core offerings
Research and write original thought leadership content to drive sales leads through awareness of our expertise and authority in the IT services marketplace—including case studies, whitepapers, e-books, infographics, and guides
Create website content and manage it through Hubspot, including landing pages, images, and text. Ensure best-possible UX across all digital platforms, including mobile
Apply SEO best practices to all content
Handle media requests for expert commentary on IT topics for a wide variety of publications

(January 2018 – July 2018)

Evangelist of digital best practices in the newsroom
Oversaw news content on the station website and supervised the daily work of content producers
Worked with news management to develop strategic digital goals to grow web page views and unique visitors
Set news staff digital and social media expectations
Planned online coverage for rating periods, major news events, breaking news, and severe weather to ensure high-quality, consistent coverage online

(2008 – 2017)

Managed the look and feel of station’s digital brand across web desktop and mobile platforms with compelling content (text/photos/video)
Coordinated the efforts of the station’s digital team with TV reporters and producers to grow the station’s online footprint by producing material both unique and complementary to the television product
Created social media campaigns to maximize page likes and interactions
Enforced SEO (search engine optimization) best practices to increase page views and unique visitors

(2000 – 2008)

Responsible for the content of the station’s website (writing, editing) – and the design and implementation of special pages outside of FOX’s content management system
Extensive experience with web design software such as Dreamweaver, Flash, Photoshop, Fireworks, etc.
Worked with reporters, producers, and assignment editors to make sure we were first on the web and had unique content to drive viewers from the television to the website and vice versa

(2000 – 2006)

Responsible for all aspects of daily newscast production
Oversaw the work of reporters and associate producers – did some special project work
Avid Inews software expert. Knowledgeable in setup and problem solving for Avid’s newsroom computer system
Avid Newsleader software expert. Fully versed in all aspects of Avid election software, race setup, and Chyron interface

(1994 – 2000)

Responsible for covering a regional beat and producing multiple stories on a daily basis
Worked as a “one-man-band” shooting, writing, voicing, and editing reports
Recognized and met the daily challenge to find and produce stories appealing to a two-state split market

(1993 -1994)

Worked as a “one-man-band” reporter
Shot stories for other reporters
Co-produced the weekend newscasts with the weekend anchor
Great job that gave me a little taste of everything – you’ve never been a “real” reporter until you’ve been a one-man-band with heavy 3/4″ video gear

(1992 – 1993)

Worked as a “one-man-band” reporter
Produced the weekend newscasts
First job out of college at a tiny station owned by a local car dealership – I had to shoot enough material Saturday through Sunday to fill a 1/2 hour 6 p.m. Sunday newscast. Can you say “stuff the fluff?”

(1980 – Oct. 1992)

What began as an after-school job eventually became much more. I worked full-time in the bike industry for three years between high school and college as the head mechanic managing the service department in one of the largest bike shops in the Southeast at the time. In addition to wrenching and sales, I also did some race promotion and provided technical support at major races, including the Athens Twilight Criterium – which our shop owned at the time. I continued to work in the shop when I went to college and have stayed close to the bike world – riding regularly and avidly following the pro-cycling scene ever since

ABJ Broadcast News
Minors: Political Science/History
Peabody Award Student Judge
One of the top journalism schools in the country and home to the Peabody Awards – Sic em Dawgs!