About Ian Slack

Ian Slack Loch Lomond

You can contact me by:

Experience

Stratix
Stratix

Marketing Content Manager

Stratix

(March 2021 – present)

  • Create original thought leadership content to ensure the company is well-positioned as an authority in all things related to enterprise-level managed mobile services
  • Orchestrate the digital content strategy across all platforms and perform regular content gap analyses to see where we lack against marketing funnel stages, our verticals, industry trends, popular topics, and competitors
  • Write, edit, and curate blogs, eBooks, white papers, podcasts, video scripts, web pages, case studies, newsletters, and infographics
  • Maintain SEO best practices
  • Use our analytics platforms to track the effectiveness of our content and use that data to drive editorial decisions
  • Collaborate with the rest of the marketing team and our subject matter experts on content ideas to drive customer engagement

CompuCom Headquarters
CompuCom Headquarters

Senior Content Strategist and Marketing Technical Writer

CompuCom

(July 2018 – March 2021)

  • Collaborate with leadership to drive the core messaging of the company and brand to achieve business goals
  • Help assure consistency of approach and alignment of brand strategy
  • Help manage the editorial calendar for effective demand generation to create targeted funnels and specific content across our various channels
  • Research key personas to ensure proper message targeting
  • Develop content topics and solutions aligned with our core offerings
  • Research and write original thought leadership content to drive sales leads through awareness of our expertise and authority in the IT services marketplace—including case studies, whitepapers, e-books, infographics, and guides
  • Create website content and manage it through Hubspot, including landing pages, images, and text. Ensure best-possible UX across all digital platforms, including mobile
  • Apply SEO best practices to all content
  • Handle media requests for expert commentary on IT topics for a wide variety of publications

WSOC Charlotte
WSOC Charlotte

Manager Digital Content

WSOC-TV Charlotte

(January 2018 – July 2018)

  • Evangelist of digital best practices in the newsroom
  • Oversaw news content on the station website and supervised the daily work of content producers
  • Worked with news management to develop strategic digital goals to grow web page views and unique visitors
  • Set news staff digital and social media expectations
  • Planned online coverage for rating periods, major news events, breaking news, and severe weather to ensure high-quality, consistent coverage online

WTVD Durham Studio in the snow
WTVD Durham main studio in the snow

Digital Content Executive Producer

WTVD ABC 11 Raleigh/Durham

(2008 – 2017)

  • Managed the look and feel of station’s digital brand across web desktop and mobile platforms with compelling content (text/photos/video)
  • Coordinated the efforts of the station’s digital team with TV reporters and producers to grow the station’s online footprint by producing material both unique and complementary to the television product
  • Created social media campaigns to maximize page likes and interactions
  • Enforced SEO (search engine optimization) best practices to increase page views and unique visitors

Managing the online chat for FOX13’s “Tampa Bay Idol”
Managing the online chat for FOX13’s “Tampa Bay Idol”

Digital Content Producer

WTVT FOX 13 Tampa

(2000 – 2008)

  • Responsible for the content of the station’s website (writing, editing) – and the design and implementation of special pages outside of FOX’s content management system
  • Extensive experience with web design software such as Dreamweaver, Flash, Photoshop, Fireworks, etc.
  • Worked with reporters, producers, and assignment editors to make sure we were first on the web and had unique content to drive viewers from the television to the website and vice versa

WTVT TV Tampa
WTVT TV Tampa

Producer

WTVT FOX 13 Tampa

(2000 – 2006)

  • Responsible for all aspects of daily newscast production
  • Oversaw the work of reporters and associate producers – did some special project work
  • Avid Inews software expert. Knowledgeable in setup and problem solving for Avid’s newsroom computer system
  • Avid Newsleader software expert. Fully versed in all aspects of Avid election software, race setup, and Chyron interface

Reporting live from Hilton Head
Reporting live from Hilton Head

South Carolina Bureau Chief

WTOC CBS 11 Savannah 

(1994 – 2000)

  • Responsible for covering a regional beat and producing multiple stories on a daily basis
  • Worked as a “one-man-band” shooting, writing, voicing, and editing reports
  • Recognized and met the daily challenge to find and produce stories appealing to a two-state split market

Reporting for WSAV-TV with anchor Tina Tyus
Reporting for WSAV-TV with anchor Tina Tyus

General Assignment Reporter / Photographer / Weekend Producer

WSAV NBC 3 Savannah

(1993 -1994)

  • Worked as a “one-man-band” reporter
  • Shot stories for other reporters
  • Co-produced the weekend newscasts with the weekend anchor
  • Great job that gave me a little taste of everything – you’ve never been a “real” reporter until you’ve been a one-man-band with heavy 3/4″ video gear

Reporting from the Bicycle Ride Across Georgia for WJCL in 1993
Reporting from the Bicycle Ride Across Georgia for WJCL in 1993

General Assignment Reporter / Weekend Producer

WJCL ABC 22 Savannah 

(1992 – 1993)

  • Worked as a “one-man-band” reporter
  • Produced the weekend newscasts
  • First job out of college at a tiny station owned by a local car dealership – I had to shoot enough material Saturday through Sunday to fill a 1/2 hour 6 p.m. Sunday newscast. Can you say “stuff the fluff?”

Working at Dixon's Bicycles
Working at Dixon's Bicycles

Mechanic/Sales Dixon’s Bicycles

Athens, GA

(1980 – Oct. 1992)

  • What began as an after-school job eventually became much more. I worked full-time in the bike industry for three years between high school and college as the head mechanic managing the service department in one of the largest bike shops in the Southeast at the time. In addition to wrenching and sales, I also did some race promotion and provided technical support at major races, including the Athens Twilight Criterium – which our shop owned at the time. I continued to work in the shop when I went to college and have stayed close to the bike world – riding regularly and avidly following the pro-cycling scene ever since

Education

The University of Georgia

UGA
  • ABJ Broadcast News
  • Minors: Political Science/History
  • Peabody Award Student Judge
  • One of the top journalism schools in the country and home to the Peabody Awards – Sic em Dawgs!

Ian Slack Awards

Associated Press logo
  • Georgia Associated Press Best General Assignment Reporting 1996
  • Georgia Associated Press Best Sports Special 1995