Ian Slack Loch Lomond

Ian Slack Resume

Here’s a list of some of my skills along with my background. You can contact me by:

Want to see samples of my professional work? Email me for a portfolio link

Skills

  • Writer – Years of experience crafting conversational and informative text with speed and accuracy in both long and short form
  • Thought leadership – Excellent at working with subject matter experts and researching sources to compose effective thought leadership content that demonstrates an organization’s expertise and market authority
  • Editor – Proofread the work of others and coach writing skills
  • Digital publisher – Easily adapt to new content management systems. WordPress expert along with a solid technical understanding of HTML
  • Microsoft Office – Expert with Word, PowerPoint, Publisher, and Excel
  • Social media expert – Proven record of powerful social media campaigns to maximize likes, followers, and interactions
  • SEO strategist – Use the latest search engine optimization best practices, keyword use, etc.
  • Web and social media analytics – Experience with Google Analytics, Omniture, Chartbeat, Crowdtangle, etc.
  • Graphic designer – Skilled with Adobe creative products including Fireworks and Photoshop
  • Photographer/videographer – Great eye for shot composition and very knowledgeable about technical aspects of video production/audio

Ian Slack Experience

Marketing Technical Content Writer and Multimedia Producer

CompuCom Charlotte
(July 2018 – present)

CompuCom
CompuCom
  • Research and write original thought leadership content targeted at a C-Suite audience to drive sales leads through awareness of our expertise and authority in the IT services marketplace—including case studies, whitepapers, e-books, infographics, and guides
  • Ghostwrite blogs on industry topics/trends to support and promote our products and to attract site visitors through search, social media, and email subscribers
  • Handle media requests for expert commentary on IT topics for a wide variety of publications
  • Write conversational and engaging video scripts for use by sales and marketing teams
  • Apply SEO best practices to all content
  • Grow our email and social media subscriber base by providing them with regular, helpful content aligned with their needs and interests

Manager Digital Content

WSOC-TV Charlotte
(January 2018 – July 2018)

WSOC-TV
WSOC-TV
  • Evangelist of digital best practices in the newsroom
  • Oversaw news content on the station website and supervised the daily work of content producers
  • Worked with news management to develop strategic digital goals to grow web page views and unique visitors
  • Set news staff digital and social media expectations
  • Planned online coverage for rating periods, major news events, breaking news, and severe weather to ensure high-quality, consistent coverage online

Digital Content Executive Producer

WTVD ABC 11 Raleigh/Durham
(2008 – 2017)

WTVD satellite truck
WTVD’s “Great White” satellite truck
  • Managed the look and feel of station’s digital brand across web desktop and mobile platforms with compelling content (text/photos/video)
  • Coordinated the efforts of the station’s digital team with TV reporters and producers to grow the station’s online footprint by producing material both unique and complementary to the television product
  • Created social media campaigns to maximize page likes and interactions
  • Enforced SEO (search engine optimization) best practices to increase page views and unique visitors

Digital Content Producer

WTVT FOX 13 Tampa
(2000 – 2008)

Ian Slack managing the online chat for FOX13's "Tampa Bay Idol"
Managing the online chat for FOX13’s “Tampa Bay Idol”
  • Responsible for the content of the station’s website (writing, editing) – and the design and implementation of special pages outside of FOX’s content management system
  • Extensive experience with web design software such as Dreamweaver, Flash, Photoshop, Fireworks, etc.
  • Worked with reporters, producers, and assignment editors to make sure we were first on the web and had unique content to drive viewers from the television to the website and vice versa

Ian Slack Education

The University of Georgia

The University of Georgia
  • ABJ Broadcast News
  • Minors: Political Science/History
  • Peabody Award Student Judge
  • One of the top journalism schools in the country and home to the Peabody Awards – Sic em Dawgs!