Ian Slack Loch Lomond

Ian Slack Resume

Here’s a list of some of my skills along with my background. You can contact me by:

Want to see samples of my professional work? Click here for my SMB work blog posts and for longer content, email me for a portfolio link

Skills

  • Writer – Years of experience crafting conversational and informative text with speed and accuracy in both long and short form
  • Researcher – Excellent at working with subject matter experts and finding sources to support thought leadership writing
  • SEO strategist – Use the latest search engine optimization best practices, keyword use, etc.
  • Editor – Proofread the work of others and coach writing skills
  • Digital publisher – Easily adapt to new content management systems. WordPress expert along with a basic technical understanding of HTML and Adobe Dreamweaver
  • Social media expert – Proven record of powerful social media campaigns to maximize likes, followers, and interactions
  • Web and social media analytics – Experience with Google analytics, Omniture, Chartbeat, Crowdtangle, etc.
  • Graphic designer – Skilled with Adobe creative products including Fireworks and Photoshop
  • Photographer/videographer – Great eye for shot composition and very knowledgeable about technical aspects of video production/audio
  • Video Editor – Trained on Avid and Final Cut Pro and understand great storytelling through the use of narration, natural sound, sequences, and shot choice

Ian Slack Experience

Marketing Content Writer and Multimedia Producer

CompuCom Charlotte
(July, 2018 – present)

CompuCom
CompuCom
  • Write content to drive leads, subscribers, awareness, and/or other important metrics – including whitepapers, eBooks, infographics, and guides
  • Blog on industry topics/trends to support and promote our products and to attract site visitors through search, social media, and email subscribers
  • Create and produce content for all digital platforms including websites and social media
  • Apply SEO best practices to all content
  • Grow our subscriber base by providing them with regular, helpful content aligned with their needs and interests
  • Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce content that meets the needs of both key stakeholders and our audience

Manager Digital Content

WSOC-TV Charlotte
(January, 2018 – July, 2018)

WSOC-TV
WSOC-TV
  • Evangelist of digital best practices in the newsroom
  • Oversaw news content on the station website and supervised the daily work of content producers
  • Worked with news management to develop strategic digital goals to grow web page views and unique visitors
  • Set news staff digital and social media expectations
  • Planned online coverage for rating periods, major news events, breaking news, and severe weather to ensure high-quality, consistent coverage online

Digital Content Executive Producer

WTVD ABC 11 Raleigh/Durham
(2008 – 2017)

WTVD satellite truck
WTVD’s “Great White” satellite truck
  • Managed the look and feel of station’s digital brand across web desktop and mobile platforms with compelling content (text/photos/video)
  • Coordinated the efforts of the station’s digital team with TV reporters and producers to grow the station’s online footprint by producing material both unique and complimentary to the television product
  • Created social media campaigns to maximize page likes and interactions
  • Enforced SEO (search engine optimization) best practices to increase page views and unique visitors

Digital Content Producer

WTVT FOX 13 Tampa
(2000 – 2008)

Ian Slack managing the online chat for FOX13's "Tampa Bay Idol"
Managing the online chat for FOX13’s “Tampa Bay Idol”
  • Responsible for the content of the station’s website (writing, editing) – and the design and implementation of special pages outside of FOX’s content management system
  • Extensive experience with web design software such as Dreamweaver, Flash, Photoshop, Fireworks, etc.
  • Worked with reporters, producers, and assignment editors to make sure we were first on the web and had unique content to drive viewers from the television to the website and vice versa

Ian Slack Education

The University of Georgia

The University of Georgia
  • ABJ Broadcast News
  • Minors: Political Science/History
  • Peabody Award Student Judge
  • One of the top journalism schools in the country and home to the Peabody Awards – Sic em Dawgs!