Ian Slack Loch Lomond

Ian Slack Resume

Here’s a list of some of my skills along with my background going from my current role at CompuCom all the way back to my teenage days as a bike mechanic in Athens, Georgia. You can contact me by:

Want to see samples of my professional work? Click here for my SMB work blog posts and for longer content, email me for a portfolio link

Skills

  • Writer – Years of experience crafting conversational and informative text with speed and accuracy in both long and short form
  • Researcher – Excellent at working with subject matter experts and finding sources to support thought leadership writing
  • SEO strategist – Use the latest search engine optimization best practices, keyword use, etc.
  • Editor – Proofread the work of others and coach writing skills
  • Reporter – Nearly ten years’ experience as a small-market television reporter pitching and executing stories of interest to a diverse two-state audience
  • Voiceover artist – In addition to my TV reporting experience, I regularly do voice work for my current employer
  • Digital publisher – Easily adapt to new content management systems. WordPress expert along with a basic technical understanding of HTML and Adobe Dreamweaver
  • Social media expert – Proven record of powerful social media campaigns to maximize likes, followers, and interactions
  • Web and social media analytics – Experience with Google analytics, Omniture, Chartbeat, Crowdtangle, etc.
  • Graphic designer – Skilled with Adobe creative products including Fireworks and Photoshop
  • Photographer/videographer – Great eye for shot composition and very knowledgeable about technical aspects of video production/audio
  • Video Editor – Trained on Avid and Final Cut Pro and understand great storytelling through the use of narration, natural sound, sequences, and shot choice
  • Manager – Supervised a small team of web producers to maximize workflow and productivity through scheduling, setting expectations, and team harmony
  • Newscast line producer – More than five years’ experience assembling engaging newscasts through story selection, high story counts, excellent production values, and pacing

Ian Slack Experience

Marketing Multimedia Content Producer

CompuCom Charlotte
(July, 2018 – present)

CompuCom
CompuCom
  • Write content to drive leads, subscribers, awareness, and/or other important metrics – including whitepapers, eBooks, infographics, and guides
  • Blog on industry topics/trends to support and promote our products and to attract site visitors through search, social media, and email subscribers
  • Create and produce content for all digital platforms including websites and social media
  • Apply SEO best practices to all content
  • Grow our subscriber base by providing them with regular, helpful content aligned with their needs and interests
  • Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce content that meets the needs of both key stakeholders and our audience

Manager Digital Content

WSOC-TV Charlotte
(January, 2018 – July, 2018)

WSOC-TV
WSOC-TV
  • Evangelist of digital best practices in the newsroom
  • Oversaw news content on the station website and supervised the daily work of content producers
  • Worked with news management to develop strategic digital goals to grow web page views and unique visitors
  • Set news staff digital and social media expectations
  • Planned online coverage for rating periods, major news events, breaking news, and severe weather to ensure high-quality, consistent coverage online

Web News Executive Producer

WTVD ABC 11 Raleigh/Durham
(2008 – 2017)

WTVD satellite truck
WTVD’s “Great White” satellite truck
  • Managed the look and feel of station’s digital brand across web desktop and mobile platforms with compelling content (text/photos/video)
  • Coordinated the efforts of the station’s digital team with TV reporters and producers to grow the station’s online footprint by producing material both unique and complimentary to the television product
  • Created social media campaigns to maximize page likes and interactions
  • Enforced SEO (search engine optimization) best practices to increase page views and unique visitors

Web Producer

WTVT FOX 13 Tampa
(2006 – 2008)

Ian Slack managing the online chat for FOX13's "Tampa Bay Idol"
Managing the online chat for FOX13’s “Tampa Bay Idol”
  • Responsible for the content of the station’s website (writing, editing) – and the design and implementation of special pages outside of FOX’s content management system
  • Extensive experience with web design software such as Dreamweaver, Flash, Photoshop, Fireworks, etc.
  • Worked with reporters, producers, and assignment editors to make sure we were first on the web and had unique content to drive viewers from the television to the website and vice versa

Producer

The main set at Fox13
The main set at Fox13

WTVT FOX 13 Tampa
(2000 – 2006)

  • Responsible for all aspects of daily newscast production
  • Oversaw the work of reporters and associate producers – did some special project work
  • Avid Inews software expert. Knowledgeable in setup and problem solving for Avid’s newsroom computer system
  • Avid Newsleader software expert. Fully versed in all aspects of Avid election software, race setup and Chyron interface

South Carolina Bureau Chief

WTOC CBS 11 Savannah 
(1994 – 2000)

Ian Slack reporting live from Hilton Head
Reporting live from Hilton Head
  • Responsible for covering a regional beat and producing multiple stories on a daily basis
  • Worked as a “one-man-band” shooting, writing, voicing, and editing reports
  • Recognized and met the daily challenge to find and produce stories appealing to a two-state split market

General Assignment Reporter/Photographer/Weekend Producer

WSAV NBC 3 Savannah
(1993 -1994)

WSAV-TV logo
WSAV-TV logo from the 1990s
  • Worked as a “one-man-band” reporter
  • Shot stories for other reporters
  • Co-produced the weekend newscasts with the weekend anchor
  • Great job that gave me a little taste of everything – you’ve never been a “real” reporter until you’ve been a one-man-band with heavy 3/4″ video gear

General Assignment Reporter/Weekend Producer

WJCL ABC 22 Savannah 
(1992 – 1993)

The new WJCL-TV logo
The new WJCL-TV logo
  • Worked as a “one-man-band” reporter
  • Produced the weekend newscasts
  • First job out of college at a tiny station owned by a local car dealership – I had to shoot enough material Saturday through Sunday to fill a 1/2 hour 6 p.m. Sunday newscast. Can you say “stuff the fluff?”

Mechanic/Sales Dixon’s Bicycles Athens, GA

(1980 – Oct. 1992) 

Me with a very gracious Bob Roll at the Tour de Georgia in 2007
Me with a very gracious Bob Roll at the Tour de Georgia in 2007
  • I started this job in high school and worked my way up to head mechanic. I worked full-time in the bike industry for three years between high school and college managing the service department in one of the largest bike shops in the Southeast at the time. In addition to sales and promotion, I also did some race promotion and did technical support at major races, including the Athens Twilight Criterium – which our shop owned at the time. I continued to work in the shop when I went to college and have stayed close to the bike world – riding regularly and avidly following the pro-cycling scene ever since

Ian Slack Education

The University of Georgia

Class of 1992

The University of Georgia
  • ABJ Broadcast News
  • Minors: Political Science/History
  • Peabody Award Student Judge
  • One of the top journalism schools in the country and home to the Peabody Awards – Sic em Dawgs!

Ian Slack Awards

Associated Press logo
Associated Press
  • Georgia Associated Press Best General Assignment Reporting 1996
  • Georgia Associated Press Best Sports Special 1995